Understanding Our Competitive Environment
The main competitive strengths of Central Queensland & Southern Great Barrier are identified as:
- Diversity of experiences across the region offering visitors an authentic holiday
- Proximity to the reef and island attractions of the Southern Great Barrier Reef
- Coastal parks and pristine beaches, spectacular natural attractions, National Parks and gorges
- Excellent range of fishing, golfing and other ‘niche’ holiday experiences
- Unique natural and man-made Geo-Tourism attractions available across the Tropic of Capricorn
- Cultural heritage and Indigenous attractions/sites
- Friendly people & community lifestyle, tropical climate
- Relaxed and peaceful atmosphere
- Good air access on BNE-ROK, MEL-ROK & SYD-ROK routes, serviced by major airlines