Big Marketing Guide

An introductory guide to marketing your tourism business

Do you need help to market your tourism business? Not sure how much you should be spending on advertising or what branding is? Need to learn how to write a press release? The Big Marketing Guide covers everything you need to know to successfully market your business to consumers, media and the tourism industry. It has loads of practical information and advice to help you get:

Domestic and international marketing;started on and improve your marketing, such as:big-marketing-guide-212x300

  • Digital marketing;
  • Branding;
  • Marketing to business sectors;
  • Media and publicity;
  • Conducting familiarisations and lots more.

The Big Marketing Guide has been developed by Tourism and Events Queensland (TEQ) specifically for Queensland tourism businesses and is designed for tourism and events businesses to use when starting a marketing plan.

It can be viewed online or printed as a PDF document.

View the Big Marketing Guide eBrochure online