Marketing Overview

Capricorn Enterprise produces regular domestic marketing campaigns to motivate target audiences in the core target markets of Central QLD <400km, Brisbane & SE QLD and the secondary markets interstate in Sydney & Melbourne who offer direct air service access.

Key international markets, although generated from a small volume, are showing good interest in the region, especially from the UK, Germany, rest of Europe, NZ & USA.

Campaign activities use a mix of radio, daily newspapers, niche magazine publications, web sites and partner web sites which can provide access to wider audiences.