Capricorn Enterprise Tourism Toolkits
Welcome to Capricorn Enterprise Tourism Toolkits, a comprehensive, practical resource for current and prospective tourism businesses.
Capricorn Enterprise is recognised as the peak tourism organisation for the Capricorn Region within Central Queensland, and works with partners, sponsors and members to:
- promote the Capricorn region as a desirable holiday destination within regional, state, national and international markets,
- ensure the community within the region has a high level of understanding of the benefits of tourism and,
- assist the facilitation of a strong, healthy and diverse local economy with emphasis on the development of new or expanded tourism enterprises for the region.
Capricorn Enterprise aims to raise the profile of the Capricorn region as a key destination for travel, investment and economic development whilst delivering marketing campaigns, tourism development projects and initiatives that help to benefit our members and stakeholders.
These toolkits have been developed as a practical resource for both new and established tourism businesses to encourage sustainable growth and development.
Within each toolkit is a number of modules providing information on key topics including establishing and running a tourism enterprise, effective marketing and product development, funding sources, sustainable tourism practices and much more. Each section will also feature additional tools and guides available to the tourism industry through our industry partners.
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